The Unicorn Canvas
Consumers have developed new routines and behaviour
If anything, covid-19 has accelerated the transition towards a new way of living and working. And in the aftermath of the virus, although some behavior will go back to normal, other will stick. Consumers have discovered the benefits of remote working, home delivery of groceries and are more engaged with their personal health; just to name a few.
Now is the time to change business
Now is the time for you, not only to adapt your current service offering towards a new normal, but to identify new customer segments your business can be meaningful for. The unicorn canvas helps you understand these opportunities and design a relevant offering faster. To help you further, take a look at these examples!