La creación e implementación de una estrategia de marketing medible para la industria automotriz es un proceso complejo y de largo plazo. La comprensión profunda de cómo los diferentes puntos de contacto influyen en la decisión de compra de un vehículo puede significar la diferencia entre una campaña exitosa y una inversión desperdiciada.

The Metaverse's Extended Reality is transforming how users and brands interact, blurring the lines between the physical and digital worlds. With the rising preference for digital interactions and immersive experiences, it's reshaping customer engagement, innovation, and ethical considerations. Embracing this shift is no longer optional—it's essential.

In the ever-evolving landscape of marketing, a paradigm shift is underway. The traditional approach of using demographics as a basis for understanding consumer behavior is giving way to a more sophisticated method—the use of need-based personas. The reason behind this shift is simple yet profound: demographics often fall short as predictors of behavior, brand preference, and buying habits.

The digital age has transformed pharmaceutical marketing in Mexico, with social media becoming an invaluable tool. Healthcare professionals embrace digital trends, relying on blogs and social media for information and communication. The rise of Community Opinion Leaders (COLs) has reshaped the industry. Pharmaceutical brands must adapt, utilizing authentic and accessible social media strategies to connect with audiences.

While big data can tell a lot about "what" is happening, it has big shortcomings in telling you "why" things are happening. And that latter question is exactly the one fundamental for innovation.

By overriding middle-man, service agents and wholesale chains, Direct-to-Consumer (D2C) brands have opened a new path for online success, through delivering products from the source, right to the hands of the consumer. Consumer spending online has also gone up exponentially with the spread of coronavirus…

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

Get to know the secrets behind a car company that doesn’t sell cars, a telehealth company that disrupts women’s health and a 1 billion large community that is also a concert place and a videogame.