In today's fast-paced and interconnected world, innovation has become the lifeblood of organizations across industries. However, many innovations fail to deliver their promised impact due to a critical flaw: the lack of aligning key stakeholders around a single idea.

As a product manager, you have probably spent a number of working hours thinking about the development of your product and all the features attached to it. But have you ever considered that from a customer perspective, every interaction with a brand is perceived as an experience?