Social Design
Unite people and cultivate collective creativity for positive impact on society
We're not just designers – we're change-makers. We inspire and bring people together to take on complex societal challenges like collective wellbeing, urban mobility or financial stress. By a deep understanding of social dynamics, we committed to solve problems and craft new solutions that resonate with hearts and minds, leaving a lasting impact on communities and causes.
You arrived at the right spot if you want to:
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Find underserved citizens
By doing trend research, surveys, interviews, focus groups, and observations we find out what specific needs are and aren’t being met. This is a great starting point to design human-centered solutions.
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Inspire for big impact
Get ready for the growing needs and changing demographics of your city or business by visualizing the future. Our forward-thinking practices and ideation workshop help to get practical to create this future vision.
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Design for inclusion in digital services
Empathic design starts with listening to the people. Design digital solutions that make people happy. Only get digital when that is what people need. Go High tech/High touch.
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Gather stakeholders around 1 ambition
Gather detailed and empathetic understanding of the different users' lives and interactions, by contexmapping and empathy. Our multi-stakeholder approach leads to diverse perspectives that result in more relevant and effective design solutions.
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Facilitate co-creation and creativity
By activating citizens to participate in the design process, different perspectives are being shared. This is a breeding ground for innovation and creative solutions. Co-create new city services with us.
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Setup Living Labs
Validate assumptions, gather feedback and detect problems early on with prototypes, proof of concepts, MVP’s and pilot-testing, before implementing a new service at large scale. This allows for early and quick resolution, reducing risk.
C A S E S
Real world success stories.
Social Design
Co-creating a digital platform for likeminded city innovators, against vacant buildings
We created a digital platform that unites likeminded citizens around urban ideas. The result? A fully operational new digital platform where citizens can pitch their ideas and as a result find likeminded people to join them in translating these ideas into reality.
Tools: Citizen Need-finding | Idea Brainstorming | Prototyping and Live validation | Stakeholder Management | Website Development and partnering
Social Design
Unite sleep specialists to design an employers program for better sleep
Sleep deprivation affects over 20% of people in the Netherlands. And people are taking undesired measures: the search for OTC sleeping pills has surged 48% over the last five years and currently, over 750k people take them regularly. For leading Dutch disability insurer Movir, we united sleep specialists to design a program to help organizations in prevention and behavioral change to solve sleeping issues for their workforce. With a customer satisfaction rating of 8,9, the results speak for themselves.
Tools: Ideating workshops | Qualitative interviewing | Pitch validating | Platform Design | Pitch Design | Stakeholder and Partner Management
A human-centric approach
Our Design Doing Process
Step into a realm where design isn't just visual appeal—it's a force for impact. Explore how our agency uses the principles of social design to create solutions that resonate, inspire, and drive the evolution of societies.
A Quadruple Diamond Process
Social design is our compass, steering us towards meaningful connections, impactful narratives, and a world reimagined through collaboration, empathy, and purpose.
Innovating and creative problem-solving is not linear by any means. We can divide it into 4 big steps, each step consisting of a round of diverging ideas, converging ideas and a double check with our intentions and goals.
Explore
Empathize
Design & Test
Deliver
A peek in some of our Design Doing Tools
Here are some concrete examples of workshops and facilitating that we can offer. We prioritize empathizing with people, and look for the quality in the data we research, or we do research or experiments ourselves to get the needed info. Tools are often customized by us as each challenge has it’s own context and implications.
Recent Insights
Global warming has already transformed life beyond recognition, and businesses must be aware of their contribution to climate change and take action. If you think this might be difficult, here are some simple steps to start.