For 2022 and beyond, I see five types of startups to watch for in 2022. Having already gone in-depth into the triple p startup and underdog types of startups in my last article, I would now like to define the hyper-convenient startup, the self-service-as-a-service startup and the ethical tech startup.

Startups that align a higher purpose with their new services have the potential to thrive. We are already seeing signs of this new breed of innovators: conscious, inclusive, empowered by and empowering with tech. For 2022 and beyond, we have defined five types of startups to watch.

The members of Forbes Business Council share 15 things leaders should do when considering launching their next venture in a new industry. Follow these steps to prepare your new startup for success.

Designing, testing and scaling up new solutions must be done faster than ever before, all reasons for using the innovation lab to the maximum. But it will have to be an innovation lab 2.0, because the non-commitment that was present in some labs will disappear permanently.