In a world challenged by dwindling resources, the concept of 'mining above the ground' emerges as a solution for a sustainable future. This paradigm shift sees resource scarcity as an opportunity for innovation rather than a roadblock. By embracing practices like urban harvesting and circular economy models, we're carving a path toward a more resource-abundant world. Gandhi's wisdom, 'The earth provides for needs, not greed,' serves as a powerful reminder of our planet's untapped potential.

With the world at a critical juncture, the importance of sustainable practices has soared. While consumer awareness of environmental impact grows, sustainable options still face challenges like higher prices, limited accessibility, unattractive branding, and ingrained habits. In this post, we'll explore practical solutions to make sustainable choices the preferred option for customers.

In today's fast-paced and interconnected world, innovation has become the lifeblood of organizations across industries. However, many innovations fail to deliver their promised impact due to a critical flaw: the lack of aligning key stakeholders around a single idea.

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the mindset of the customer became very popular among business managers at the beginning of the 21st century.

Global warming has already transformed life beyond recognition, and businesses must be aware of their contribution to climate change and take action. If you think this might be difficult, here are some simple steps to start.

14 associates from Forbes Business Council share their insight into how a business can achieve sustainability, and explain why the factors they mention are so crucial to this goal.