The digital age has transformed pharmaceutical marketing in Mexico, with social media becoming an invaluable tool. Healthcare professionals embrace digital trends, relying on blogs and social media for information and communication. The rise of Community Opinion Leaders (COLs) has reshaped the industry. Pharmaceutical brands must adapt, utilizing authentic and accessible social media strategies to connect with audiences.

A quick exploration of a new health landscape with industry experts. Culminating two weeks of emphasis on the health sector, we welcomed numerous innovators from the health sector to discuss health innovation in a ‘TogetherApart economy’.