Growing Profuturo’s reputation by empowering families to make better long term finance decisions.
C L I E N T
Profuturo
S E R V I C E
Omnichannel Storytelling
P R O J E C T L E N G T H
4 Months
C H A L L E N G E
To build a solution for financial education in Mexico.
S O L U T I O N
We create a Content Platform to give easy tips for financial wellbeing focus on every stage of our users life.
Go to project: https://www.profuturo.mx/profuturoasesora/
Situation
Profuturo is a company that offer solutions of insurance, pensions, savings funds with the mission to help Mexican people to think about their future today.
Challenge
People often run into a barrier of ignorance and uncertainty when facing their financial problems. To reconnect with people, the financial industry requires actions that empathize with people's real problems
“Let’s empathize with people’s real problems.”
S T R A T E G Y
Segmented Target Group
We created a digital consumption strategy that covers the broad spectrum of its audience from the particular context of its segments identified by stage of life.
our segmented target groups
C O - C R E A T I O N
Staying Relevant for everybody
Through a co-creation process along with the brand, we made a cross-reference between the most important topics for Profuturo and the most relevant topics of interests for the people, using data from the website and search trends.
C O N T E N T C R E A T I O N
Curating Video Tips
Once selected, we took the brand's source information and "curated" it to generate video tips for each one of the brand target's life stage. From seniors to kids.
Videotip examples
R E S U L T
Educating Online Platform
That's Profuturo Asesora. A portal in which different videotips coexist that solve, in an easy and clear way, common financial problems. Real ones. That connect with people's actual interests.
One of our Profutips for Kids
One of our Profutips for Teens
“Being allies of ktc for several years has allowed us to grow as a company. Their knowledge and teamwork have guided us to the implementation of digital strategies that help us remain at the vanguard.”
— María Villagordoa, Sub-director of Transformation.
