Boosting Suzuki’s Motorcycles sales by a story that resonates with first-time bikers.
C L I E N T
Suzuki Motors Mexico
S E R V I C E
Omnichannel Storytelling & Intelligent Marketing
P R O J E C T L E N G T H
12 Months
C H A L L E N G E
Taking a new road for the motorcycle industry on a post-pandemic world
S O L U T I O N
We combined Creativity and Measurement to design a Full Digital Strategy with a "Mixed Ocean" audience approach. In the end we generated 48% more sales of the designated models.
Enjoy the ride at https://motos.suzuki.com.mx/
Situation
Suzuki and its motorcycle division has been creating new ways to digitally connect with the Mexican audiences for the last 5 years.
Challenge
The Pandemic forced several brands to get into digital. That included most of our competitors. Suzuki needed to discover new ways to stay relevant and endure the competition while dealing with the commercial directive to focus only on a few of its models.
A selection of the designed content for Suzuki Motos
M A R K E T R E S E A R C H
Blue or Red. Why no both?
Following our "Target-Message-Media" methodology, the first logical step was to redefine our audience approach. We decided to combine tactical efforts to keep converting the heavy user base with branded efforts to reach newbie users. A balance between those who know and those who want.
Targeted content we created
S T R A T E G Y
The road was set.
This audience strategy infused our storytelling, UX, social content and more important, our funnel based paid media plan.
Facebook content for Suzuki Motos México
D A T A
Information and Inspiration.
Data as backbone of our ideas. Our measurement not only helped us to optimize every single effort, but also help us prove month by month the value of the strategy.
R E S U L T S
Number by number
Over 450k monthly Sessions
More than 8k monthly digital quotes
48% more sales of the designated models
