February 7 • 17.00pm CST • Spanish • Free
Measurable Creativity
in 2024
Join us for the inspiration session
If there is no Register Form showing, visit this link to register or e-mail elizabeth.valle@ktc.com.mx for a personal registration
Join us for a 60-minute live session where you'll learn how to set parameters for effectively measuring creativity.
In 2024 the economy will be a fundamental challenge. Given the increased costs in digital campaigns, it is expected that your budgets must increase by at least 15% to achieve the same results. That is why it is crucial in this new year to know which strategies are working and which are not. The key is to measure the effectiveness of your ideas. In this session you will discover how to transform your marketing efforts into tangible results by learning to measure and optimize the effectiveness of your strategies. From understanding your audience on a personal level to maximizing the value of each stage of the conversion funnel.
This is not about dashboards, not about data, and not just a simple analysis. It's Measurable Creativity.
Lastly, we'll provide examples that are relevant and applicable in our Mexican market.
Meet the expert speakers.
Head of Data Intelligence
Fer is Head of Data Intelligence, Paid Media, and Measurement at ktc. He is an expert in translating information into deep insights that become actionable and useful ideas. His philosophy, “everything that cannot be measured cannot be improved”, has consistently pushed us to stay one step ahead in the development and optimization of strategies and to make our strategic value tangible for our clients.
#Insights #Medición #Analytics #PaidMedia #DigitalStrategy #Optimización #Facilitador
Fernando Núñez
Head of Creative
With 20 years of experience as a creative, advertiser, and storyteller, Oscar is passionate about stories that have an impact on people. “I am a firm believer that brand communication should serve the audience and not the other way around.”
#creativedirection #storyteller #brandertainer #speaker #author #cusomercentered
Oscar Amador
Join the ktc inspiration session Measurable Creativity | Introduction | Psychodemographic Target | Funnel Strategy | Measurement and Analysis | Q&A
Persona
Psychodemographic Targets
Convert your audience into Personas, understand their needs, and learn to identify not only the main ones but also how they directly impact the messages and channels where they are present.
Empathize with your audience
Funnel strategy
Build your strategy by mapping the actions, messages, and highest-value touchpoints for your user, depending on the stage of the funnel where your target audience is. Also, consider the actions of the highest strategic and commercial value for the brand within the same funnel.
Verify creativity
Measurement and analysis
Discover how to establish the most effective parameters for measuring your creative initiatives, as well as the importance of implementing a deep analysis methodology that allows you to verify the true performance of your strategies.
FAQ
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Fill out the form at the beginning of this page with your name and professional email. You will receive a link to join and an invitation in your calendar. It's completely free!
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Contact elizabeth.valle@ktc.com.mx, and she will assist you.
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Of course, you can join for as long as you can or wish. We recommend joining from the beginning to understand the context and topic. The last 15 minutes are dedicated to a question and answer session.
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You don't need to install anything. The session will be conducted through Demio: just make sure to log in with an email account that allows it, preferably your professional e-mail. If your corporate account doesn't work, try using a personal email.
Join our ktc live inspiration session
✓ Join the live chat and discuss with world leaders
✓ Sit back and enjoy the easy to use webinar platform Demio
✓ Learn with global pioneers and get your questions answered in the Q&A
✓ No time? No worries, join quickly live and leave early: you’ll receive a link of the recording automatically