Our Tools.
Without a plan, there would be no progress. Our tools can provide you with a plan, a strategy or new ideas. Take a look below to see all the types of tools we provide.
Envision Tools.
Cycle Brainstorm
We realized many brainstorms don’t live up to their promise of delivering relevant ideas in short time frames. This canvas helps you setup a high energy, high impact brainstorm, by combining brainwriting, clustering, persona thinking and pitch cards in one.
Venture Potential Canvas (3P)
Through this canvas, borrowed from the Big Idea Canvas. you’ll get a quick insight in the potential of your idea from a customers value and market impact perspective. An impressive tool to evaluate if an idea is worth exploring further.
Trend Cards
We like to get the maximum amount of creativity during our ideation sessions. To help participant to let go of conventionalism and current thinking patterns, we have designed this deck of trend cars with the best examples from companies in AI, Robotics, VR, new platforms and many more.
Empathy-driven Innovation Toolbook 2020*
Our compilation of tools so far, taking you in our empathy-driven innovation process, filled with tools for each step of the way. Start with envisioning the new, validate by better empathy, design better and deliver like a pro.
*currently available only in Dutch.
Empathize Tools.
Problem Insight Canvas
Real innovators fall in love with the problem, not the solution. The Problem Insight Canvas is a method to rationalize the problem, measuring the size of opportunity in a human-centered way. This helps your project team to define better problems from day 1, improving your decision-making.
Customer Journey Map
A classic but nonetheless powerful tool. The ktc customer journey map aggregates pain points, opportunities, and emotional journey of your customer, so you do not miss the nuances of experience. It is the perfect tool to orchestrate customer experience based on the peak-end rule.
Job to be Done
A better way of defining, sharing, validating and pivoting on unmet customer needs. A job-to-be-done goes beyond functional needs and includes emotional, social and support needs to make innovation more human and exciting.
Empathy Map & Personas
Lets’ talk about empathy; no real solutions can be found when you are not working with real people. To be able to segment your customers, you need emapthy. This canvas will give you insight in what makes one segment different from others and serves a a strong way to design the right personas.
Design Tools.
Buyer Journey Canvas
How do you activate your prospects & customers alongside their purchasing journey? That’s the central question for many marketers. With this canvas, you can walk side by side with your prospects and see which essential purchasing steps can be altered to optimize the journey and guaranty those sales.
Pitch Cards
It is easy to be overwhelmed by all the adds and features of your business. Yet with this tool, you are quickly brought back to the core value(s) of the product/service under development.
New Business Design & Validation Canvas
Once there is this fantastic new idea, it needs to be validated. Is there actually a pain for customers that can be overcome with this idea? Is there a market, and if so, how will it make a revenue?
The Unicorn Canvas
Rethink and realign your business’ essential elements and building blocks, assessing your readiness to market, piloting methods and marketing strategy.
Deliver Tools.
Marketing Strategy Canvas
Before the launch of a service, take a final checkup with our Marketing Strategy Canvas. See whether you have targeted and branded towards the right market and your soon to be loyal customers.
Business Scale Up Canvas
Every company starts small, yet all should have a clear vision and goal. Where do you want to be in 5 years? This canvas shows you what you find essential aspects to focus on in the upcoming years.
Sales Funnel Canvas
After brainstorming, strategizing, and designing, it is time to work on numbers. How many people want to work with a service? How many want to buy? And how does this all add up? The Sales Funnel Canvas is excellent to help you quantify your sales opportunities.
AARRR Canvas
A weird name for one of our often used canvasses, where does it stand for? Acquisition, Activation, Retention, Referral, Revenue. Each single element in this list can be used as a key word for your next step in delivering a system worth using.
Books.
Be Muskalicious
Inspired by the biggest disruptor of the last decade, this book shows the latest thinking about new ways of competing, designing superior products, the platform economy and customer experience first companies. Be Muskalicious is the first book we wrote and we’re still proud of the result!
Beat the Unicorn
Our second book, made to inspire intrapreneurs by gathering stories from peers and distilling them into one book. See how innovators from De Volksbank, Schiphol, Vodafone-Ziggo, Mexican largest bakery Grupo Bimbo and many more innovate to beat the Unicorn.