The digital age has transformed pharmaceutical marketing in Mexico, with social media becoming an invaluable tool. Healthcare professionals embrace digital trends, relying on blogs and social media for information and communication. The rise of Community Opinion Leaders (COLs) has reshaped the industry. Pharmaceutical brands must adapt, utilizing authentic and accessible social media strategies to connect with audiences.

The healthcare industry has always been at the forefront of technological advancements, with the promise of better healthcare outcomes and increased accessibility. However, the misuse of technology in healthcare has been a growing concern, particularly with the over-reliance on chatbots and virtual assistants to diagnose medical conditions.

Innovation and care have always been a difficult combination. The complex ecosystem of hospitals, general practitioners, health apps, therapists, healthcare institutions, pharmacists and health insurers makes the adoption of new services and business models viscous.

A quick exploration of a new health landscape with industry experts. Culminating two weeks of emphasis on the health sector, we welcomed numerous innovators from the health sector to discuss health innovation in a ‘TogetherApart economy’.

Designing, testing and scaling up new solutions must be done faster than ever before, all reasons for using the innovation lab to the maximum. But it will have to be an innovation lab 2.0, because the non-commitment that was present in some labs will disappear permanently.