Sales has gotten an entirely new dimension in 2020. With physical contact limited to 1,5 meters or retail shops closed, companies better have a Plan B. Early adopters have successfully adopted innovative strategies.

Innovation and care have always been a difficult combination. The complex ecosystem of hospitals, general practitioners, health apps, therapists, healthcare institutions, pharmacists and health insurers makes the adoption of new services and business models viscous.

While entire industries like tourism are on hold, Pharma, Mental Health, and e-health are booming and breaking old paradigms such as the acceleration of Telehealth. These shifts are shaping what every company calls the new normal.

Does the perfect useless product exist? Absolutely. In fact, it’s the most important reason why startups fail. In a study among failed startups, the number 1 reason was that their product didn’t fit a market need.

At this point, the crisis is having effect on every business. But the strategy to cope with it is always a choice. When it comes to surviving crises and adaption, we tend to take a look at Mother Nature.