Startups that align a higher purpose with their new services have the potential to thrive. We are already seeing signs of this new breed of innovators: conscious, inclusive, empowered by and empowering with tech. For 2022 and beyond, we have defined five types of startups to watch.

Global warming has already transformed life beyond recognition, and businesses must be aware of their contribution to climate change and take action. If you think this might be difficult, here are some simple steps to start.

Converting products into services has been a successful strategy pursued not only by software companies but also by direct-to-consumer (D2C) brands like Dollar Shave Club.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

We spend more time behind screens than ever before, especially in a socially-distanced world, where services are digital-first. Learn about blended services and how can they help in delivering human empathy on the digital layer.

Get to know the secrets behind a car company that doesn’t sell cars, a telehealth company that disrupts women’s health and a 1 billion large community that is also a concert place and a videogame.

Sales has gotten an entirely new dimension in 2020. With physical contact limited to 1,5 meters or retail shops closed, companies better have a Plan B. Early adopters have successfully adopted innovative strategies.

Innovation and care have always been a difficult combination. The complex ecosystem of hospitals, general practitioners, health apps, therapists, healthcare institutions, pharmacists and health insurers makes the adoption of new services and business models viscous.

It all started so beautifully. 2020, a new decade, with an economy running at top speed. That hope has been turned upside down in the past few weeks. However, I doubt whether this is also bad for innovation….

Cognitive biases are systemic errors (tendencies or ways of thinking) in our thought process that influence our decisions and assessments, and therefore also our lives and work.