5 questions to stop making useless products

Does the perfect useless product exist? Absolutely. In fact, it’s the most important reason why startups fail. In a study among failed startups, the number 1 reason was that their product didn’t fit a market need. These products might have had groundbreaking technology, amazing UX or state-of-the-art design, but fitted completely irrelevant market needs. The key to understand this problem is that people don’t buy products, they buy solutions for their problems.

In order to understand the market demand for the product, you first have to know the problem your customer is trying to solve. In this video, you will learn about 5 questions to ask your customer that will enable you to discover this problem, and prevent you from making the perfect useless product.

The video is currently only available in Dutch.