In today's competitive landscape, businesses are constantly striving to provide exceptional customer experiences. While technology plays a crucial role in streamlining processes and enhancing customer interactions, it is the human element that truly drives the quality of the customer journey. Employees, the face of a company, are the ones with a key position…

In a world challenged by dwindling resources, the concept of 'mining above the ground' emerges as a solution for a sustainable future. This paradigm shift sees resource scarcity as an opportunity for innovation rather than a roadblock. By embracing practices like urban harvesting and circular economy models, we're carving a path toward a more resource-abundant world. Gandhi's wisdom, 'The earth provides for needs, not greed,' serves as a powerful reminder of our planet's untapped potential.

In today's fast-paced and interconnected world, innovation has become the lifeblood of organizations across industries. However, many innovations fail to deliver their promised impact due to a critical flaw: the lack of aligning key stakeholders around a single idea.

As a product manager, you have probably spent a number of working hours thinking about the development of your product and all the features attached to it. But have you ever considered that from a customer perspective, every interaction with a brand is perceived as an experience?

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the mindset of the customer became very popular among business managers at the beginning of the 21st century.

For 2022 and beyond, I see five types of startups to watch for in 2022. Having already gone in-depth into the triple p startup and underdog types of startups in my last article, I would now like to define the hyper-convenient startup, the self-service-as-a-service startup and the ethical tech startup.

Startups that align a higher purpose with their new services have the potential to thrive. We are already seeing signs of this new breed of innovators: conscious, inclusive, empowered by and empowering with tech. For 2022 and beyond, we have defined five types of startups to watch.

One of the most important pieces of any company's sales process is the customer experience. 13 experts from Forbes Business Council shared insights on the top strategic ways to critically look at customer experience.

While big data can tell a lot about "what" is happening, it has big shortcomings in telling you "why" things are happening. And that latter question is exactly the one fundamental for innovation.

The members of Forbes Business Council share 15 things leaders should do when considering launching their next venture in a new industry. Follow these steps to prepare your new startup for success.

Converting products into services has been a successful strategy pursued not only by software companies but also by direct-to-consumer (D2C) brands like Dollar Shave Club.

By overriding middle-man, service agents and wholesale chains, Direct-to-Consumer (D2C) brands have opened a new path for online success, through delivering products from the source, right to the hands of the consumer. Consumer spending online has also gone up exponentially with the spread of coronavirus…

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

We spend more time behind screens than ever before, especially in a socially-distanced world, where services are digital-first. Learn about blended services and how can they help in delivering human empathy on the digital layer.

Sales has gotten an entirely new dimension in 2020. With physical contact limited to 1,5 meters or retail shops closed, companies better have a Plan B. Early adopters have successfully adopted innovative strategies.

Innovation and care have always been a difficult combination. The complex ecosystem of hospitals, general practitioners, health apps, therapists, healthcare institutions, pharmacists and health insurers makes the adoption of new services and business models viscous.

A quick exploration of a new health landscape with industry experts. Culminating two weeks of emphasis on the health sector, we welcomed numerous innovators from the health sector to discuss health innovation in a ‘TogetherApart economy’.

Does the perfect useless product exist? Absolutely. In fact, it’s the most important reason why startups fail. In a study among failed startups, the number 1 reason was that their product didn’t fit a market need.

At this point, the crisis is having effect on every business. But the strategy to cope with it is always a choice. When it comes to surviving crises and adaption, we tend to take a look at Mother Nature.