As a product manager, you have probably spent a number of working hours thinking about the development of your product and all the features attached to it. But have you ever considered that from a customer perspective, every interaction with a brand is perceived as an experience?

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the mindset of the customer became very popular among business managers at the beginning of the 21st century.

For 2022 and beyond, I see five types of startups to watch for in 2022. Having already gone in-depth into the triple p startup and underdog types of startups in my last article, I would now like to define the hyper-convenient startup, the self-service-as-a-service startup and the ethical tech startup.

The members of Forbes Business Council share 15 things leaders should do when considering launching their next venture in a new industry. Follow these steps to prepare your new startup for success.

Global warming has already transformed life beyond recognition, and businesses must be aware of their contribution to climate change and take action. If you think this might be difficult, here are some simple steps to start.

14 associates from Forbes Business Council share their insight into how a business can achieve sustainability, and explain why the factors they mention are so crucial to this goal.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

Sales has gotten an entirely new dimension in 2020. With physical contact limited to 1,5 meters or retail shops closed, companies better have a Plan B. Early adopters have successfully adopted innovative strategies.

Rethink and realign your business’ essential elements and building blocks, assessing your readiness to market, piloting methods and marketing strategy.

As an intrapreneur it is sometimes pleasant to gain inspiration through the stories of others.

Cognitive biases are systemic errors (tendencies or ways of thinking) in our thought process that influence our decisions and assessments, and therefore also our lives and work.