The Unicorn Canvas
“A big thanks to all who donated to UNICEF for our Unicorn Canvas homekit in May 2020. We are truly thankful for your support and hope you will put our canvas to good use. I hope you'll find the information you need here, but if you need any help let us know!”
Joost van de velde
Consumers have developed new routines and behaviour
If anything, covid-19 has accelerated the transition towards a new way of living and working. And in the aftermath of the virus, although some behavior will go back to normal, other will stick. Consumers have discovered the benefits of remote working, home delivery of groceries and are more engaged with their personal health; just to name a few.
Now is the time to change business
Now is the time for you, not only to adapt your current service offering towards a new normal, but to identify new customer segments your business can be meaningful for. The unicorn canvas helps you understand these opportunities and design a relevant offering faster. To help you further, take a look at these examples!
Airbnb Remote Experiences
Airbnb had already launched local experiences as an add-on on their service offering of home sharing. During the crisis, they launched Remote Experiences, which enables people in the gig-economy deliver online experiences, like Wine-Courses, Reading a Book, learning how to dance Flamenco etc.
Bar closed? A cocktail subscription
The Flying Dutchman is a bar that is (obviously) closed because of covid-19 measures. Now they offer a 35 euro subscription and deliver 6 cocktails ready made per month for you to enjoy at home. Why not?
Quiet home working in a hotel
Recently launched startup voordethuiswerkers.nl offers unused hotel rooms at a huge discount for home workers that want a quiet place to work, creating an entirely new market in the remote working ecosystem. Roomservice anyone?
Soy containers repurposed for hand sanitizing
'SafeHandFish' by Japanese companies Clear Electron and Ohishiya repurposes soy sauce containers for hand sanitiser.
From festival decors to home offices
After seeing the festival season collapsing following the pandemic, Eindhoven based festival builders decided to take drastic action. They shifted to making home-offices, now selling over 100 a week.
Tennis show must go on(line)
The modern alternative for a cancelled Madrid Open this Summer? Give prominent tennis players a PS4 controller and stream it live. It might just connect the sport with a young new generation.
Optician 2.0
Ace & Tace, an Amsterdam-based optician, lets you try out virtual glasses online and gives you specialist advice. Could this be the new standard for the industry?
Going out for diner, literally
Having diner by yourself in the middle of a meadow. Why not? This Swedish couple means serious business and uses a pay-what-you-want model. Table for one, please!
Designer fashion shields
Why? To make it more attractive for the mass to wear masks and make it less awkward and uncomfortable. Who knows, it might become a necessity in the nearby future.
