The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

Out of the ashes of 2020 came a new consumer. And although the pandemic isn't over yet, consumer behavior, motivations and routines have changed forever.

It’s March 2020, and the Covid-19 virus is forcing Dutch companies to have people work from their homes as much as possible. In order to offer something beautiful in these times of home-working and solidarity, we decided to introduce our people-oriented innovation method through a webinar series, spread over 3 parts and 3 weeks.