La creación e implementación de una estrategia de marketing medible para la industria automotriz es un proceso complejo y de largo plazo. La comprensión profunda de cómo los diferentes puntos de contacto influyen en la decisión de compra de un vehículo puede significar la diferencia entre una campaña exitosa y una inversión desperdiciada.

In today's competitive landscape, businesses are constantly striving to provide exceptional customer experiences. While technology plays a crucial role in streamlining processes and enhancing customer interactions, it is the human element that truly drives the quality of the customer journey. Employees, the face of a company, are the ones with a key position…

The Metaverse's Extended Reality is transforming how users and brands interact, blurring the lines between the physical and digital worlds. With the rising preference for digital interactions and immersive experiences, it's reshaping customer engagement, innovation, and ethical considerations. Embracing this shift is no longer optional—it's essential.

In a world challenged by dwindling resources, the concept of 'mining above the ground' emerges as a solution for a sustainable future. This paradigm shift sees resource scarcity as an opportunity for innovation rather than a roadblock. By embracing practices like urban harvesting and circular economy models, we're carving a path toward a more resource-abundant world. Gandhi's wisdom, 'The earth provides for needs, not greed,' serves as a powerful reminder of our planet's untapped potential.

In the ever-evolving landscape of marketing, a paradigm shift is underway. The traditional approach of using demographics as a basis for understanding consumer behavior is giving way to a more sophisticated method—the use of need-based personas. The reason behind this shift is simple yet profound: demographics often fall short as predictors of behavior, brand preference, and buying habits.

This article rises the question about how we’re using AI today. Not focusing on the productive or effective part of it, but on the philisophical or ethical part of it. As our role of industry leaders we should be talking about this. Read more

With the advent of zero emission zones in urban areas, city logistics are being reimagined by innovators. In this blogpost we describe 4 trends and innovation opportunities for the near future.

The digital age has transformed pharmaceutical marketing in Mexico, with social media becoming an invaluable tool. Healthcare professionals embrace digital trends, relying on blogs and social media for information and communication. The rise of Community Opinion Leaders (COLs) has reshaped the industry. Pharmaceutical brands must adapt, utilizing authentic and accessible social media strategies to connect with audiences.

With the world at a critical juncture, the importance of sustainable practices has soared. While consumer awareness of environmental impact grows, sustainable options still face challenges like higher prices, limited accessibility, unattractive branding, and ingrained habits. In this post, we'll explore practical solutions to make sustainable choices the preferred option for customers.

In today's fast-paced and interconnected world, innovation has become the lifeblood of organizations across industries. However, many innovations fail to deliver their promised impact due to a critical flaw: the lack of aligning key stakeholders around a single idea.

The healthcare industry has always been at the forefront of technological advancements, with the promise of better healthcare outcomes and increased accessibility. However, the misuse of technology in healthcare has been a growing concern, particularly with the over-reliance on chatbots and virtual assistants to diagnose medical conditions.

As a product manager, you have probably spent a number of working hours thinking about the development of your product and all the features attached to it. But have you ever considered that from a customer perspective, every interaction with a brand is perceived as an experience?

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the mindset of the customer became very popular among business managers at the beginning of the 21st century.

For 2022 and beyond, I see five types of startups to watch for in 2022. Having already gone in-depth into the triple p startup and underdog types of startups in my last article, I would now like to define the hyper-convenient startup, the self-service-as-a-service startup and the ethical tech startup.

Startups that align a higher purpose with their new services have the potential to thrive. We are already seeing signs of this new breed of innovators: conscious, inclusive, empowered by and empowering with tech. For 2022 and beyond, we have defined five types of startups to watch.

One of the most important pieces of any company's sales process is the customer experience. 13 experts from Forbes Business Council shared insights on the top strategic ways to critically look at customer experience.

While big data can tell a lot about "what" is happening, it has big shortcomings in telling you "why" things are happening. And that latter question is exactly the one fundamental for innovation.