Converting products into services has been a successful strategy pursued not only by software companies but also by direct-to-consumer (D2C) brands like Dollar Shave Club.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

The most obvious aspect of the post-pandemic superhero is the digital lifestyle, as the online customer base grows and Gen Z is more open-minded to purely digital platforms. Learn about routines of the new consumer, in which it’s digital that keeps things interesting.

Out of the ashes of 2020 came a new consumer. And although the pandemic isn't over yet, consumer behavior, motivations and routines have changed forever.

While entire industries like tourism are on hold, Pharma, Mental Health, and e-health are booming and breaking old paradigms such as the acceleration of Telehealth. These shifts are shaping what every company calls the new normal.

At this point, the crisis is having effect on every business. But the strategy to cope with it is always a choice. When it comes to surviving crises and adaption, we tend to take a look at Mother Nature.

Rethink and realign your business’ essential elements and building blocks, assessing your readiness to market, piloting methods and marketing strategy.

Designing, testing and scaling up new solutions must be done faster than ever before, all reasons for using the innovation lab to the maximum. But it will have to be an innovation lab 2.0, because the non-commitment that was present in some labs will disappear permanently.

It all started so beautifully. 2020, a new decade, with an economy running at top speed. That hope has been turned upside down in the past few weeks. However, I doubt whether this is also bad for innovation….